Let’s just call it Hard Times

Friday, 21. May 2010

It appears as if we are in for another economic downturn. We have grown so accustomed to sterile terms describing hardships that we can’t even find the right words to describe situations in which we find ourselves. We hear terms like “financial crisis”, “double-dip recession”, “credit crunch” and “economic downturn” on a daily basis. Although the terminology can seem to be remote and academic, the actuality is that the problems associated with these new buzz phrases are very close, indeed. Let’s dispense with all of the high fallutin’ terminology and call our predicament what it is… plain old hard times. Sometimes, when we get a label on something that fits, it is a whole heckofalot easier to get past the terminology… and get on with the problem solving.

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